Terms of Service

These Terms of Service ("Terms") are a contract between you and Buell EA, LLC ("Buell EA", "we", "us"). This version is effective September 4, 2026 and replaces the April 7, 2026 terms. Our Privacy Policy and Policies page are part of these Terms.

1. Agreement to these terms

These Terms govern your use of buellea.com, the BuellEA platform, the client portal, the storefront and ad-network APIs, and the measurement, lead-intake and ad-serving services we run for customer websites (together, "the Service"). By creating an account, accepting an invitation, connecting a website, using an API token, or otherwise using the Service, you agree to these Terms. If you use the Service on behalf of an organization, you represent that you can bind that organization, and "you" means the organization.

Consulting engagements are governed by their own statement of work or engagement letter; where one conflicts with these Terms, the engagement document controls for that engagement.

2. What the Service is

BuellEA is a multi-tenant business platform for professional-services firms: CRM, time tracking, expense tracking, invoicing, project management, file management, marketing automation, ERP, and a client portal, plus services delivered to customer websites — search-engine and analytics measurement, contact-form lead intake, a partner ad network, and product syndication through the storefront API. Which modules and services are available to you depends on your subscription or engagement. We may add, change or retire features; we will give reasonable notice before retiring a feature you pay for.

3. Accounts

Registration information must be accurate and kept current.
You are responsible for everything done under your credentials and must tell us promptly about unauthorized access.
Each tenant account must represent one business or organizational unit. One person may administer several tenants.
Client-portal access is granted by magic link sent to an email address chosen by the tenant; whoever controls that mailbox controls that access. Tell the tenant if an address changes.
We may require verification before acting on account requests.

4. Subscriptions, billing and trials

Paid modules require an active subscription. Plans and prices are shown on our website and billing portal.
Subscriptions are billed monthly or annually through Zoho Billing. You authorize recurring charges to the payment method on file. Card details are held by Zoho, not by us.
Module trials run for the period stated when you start them and convert or expire as stated; we will remind you before a trial ends.
You may cancel at any time; access continues to the end of the paid period. Fees already paid are not refunded except where the law requires it or we agree in writing.
We may change prices with at least 30 days' notice to affected subscribers. Taxes are added where they apply.
Consulting fees, retainers and expenses are invoiced under the engagement document. Retainer balances draw down as described there.

5. Your data and your responsibilities for it

You own the data you put into the Service or route through it ("Your Data"): CRM records, uploaded files, form submissions from your websites, crawler telemetry from your websites, and the search, analytics and advertising data we import for your properties.
You grant us a limited license to host, copy, process, transmit and display Your Data solely to provide, secure and improve the Service, and to produce the reports you ask for.
You are the responsible party for Your Data. You confirm that you have a lawful basis to collect the personal information in it, that you have given the people in it any notices the law requires, and that you will honor their requests to access or delete it. We act on your instructions as your processor, as described in the Privacy Policy, and will help you respond to requests that reach us.
You will not put into the Service data you are not entitled to share, including data subject to special legal regimes (for example, health records, payment card numbers, or government identifiers) unless we have agreed to that in writing.
You are responsible for your own backups. We back up the platform regularly but do not guarantee recovery of any particular record.
On termination, Your Data is kept for 90 days for reactivation, then deleted. Ask earlier and we will delete sooner.

6. Sending email and tracking through the Service

Email you send from the CRM or Marketing module is sent in your name and from your connected address or our relay. You are the sender under CAN-SPAM, CASL, the GDPR and any other applicable law: you need permission or another lawful basis for each recipient, an accurate sender identity, and a working way to opt out of marketing messages.
Tracked messages carry an open pixel and rewritten links that record opens, clicks, times, destinations and the recipient's IP address on click. You decide whether to use tracking and you are responsible for disclosing it to recipients where your law requires.
Bulk unsolicited email, harvested lists, and deceptive subject lines or headers are prohibited and are grounds for immediate suspension.

7. Websites you connect: beacons, forms, ads and the storefront API

Measurement beacon. When you enroll a website, its server reports crawler requests to us as described in the Privacy Policy. You confirm you are entitled to install that code on the website and to send us that data.
Lead intake. Form submissions from your website are delivered to your tenant using a token we issue to you. Keep it server-side; if it is exposed, tell us and we will rotate it.
Partner ad network. If your website displays ads from our network, you agree to display them as served, not to click them yourself or induce others to, and to keep any affiliate disclosure we supply visible. Advertisers agree that we may show their creatives on participating sites and may decline or remove any creative.
Storefront and catalog API. API tokens are issued per site. You may use the data we serve only on the site the token was issued for, may not resell or redistribute it, and must respect the rate limits we set. Product data sourced from Amazon remains subject to Amazon's terms.

8. Acceptable use

You will not, and will not let others:

use the Service unlawfully or to infringe anyone's rights;
try to reach another tenant's data or defeat tenant isolation, rate limits or access controls;
upload malicious code, or probe, scan or test the security of the Service without written permission (see the responsible-disclosure process on the Policies page);
scrape the Service, or copy, reverse-engineer or build a competing product from it;
resell, sublicense or share access without our written consent;
impersonate anyone, or misrepresent the source of a message, form submission or website;
place a load on the Service that degrades it for others.

9. Third-party services and Google user data

The Service integrates with Google (Gmail, Calendar, Search Console, Analytics, Ads), Microsoft (Bing Webmaster Tools, Advertising), Zoho, Anthropic, Amazon, Todoist and Shopify. Your use of an integration is also subject to that provider's terms, and we are not responsible for a provider's availability, changes or practices.

When you authorize a Google integration you direct us to access that account or property on your behalf for the feature you chose, and only that feature. Our handling of Google user data is described in the Privacy Policy and complies with the Google API Services User Data Policy, including its Limited Use requirements. You may revoke access at any time; some features stop working when you do.

10. AI features

Features that use Anthropic's Claude produce suggestions — a draft, a summary, an extraction, a classification — for you to review. They are not advice and may be wrong. Nothing an AI feature produces is sent, filed, billed or synchronized without a confirmation step you perform. You are responsible for what you do with an AI suggestion.

11. Consulting engagements and reports

Reports and measurements we deliver under an engagement describe what our instruments recorded during the stated window. We label figures as measured or estimated, and we will say when a value cannot be verified. Reports are for the client's internal use; if you publish one, publish it in full and unaltered, or ask us for a version made for publication.

12. Intellectual property

The Service — its code, design, documentation, and the measurement methods behind it — belongs to Buell EA and its licensors.
Your subscription grants a limited, non-exclusive, non-transferable right to use the Service for your internal business purposes while the subscription lasts.
Feedback you give us may be used without restriction or credit.
Custom software we build for you is owned as the engagement document says; if it says nothing, you receive a perpetual license to use what we delivered, and we keep the right to reuse general techniques and components.

13. Availability and support

We aim for high availability but do not promise uninterrupted service. We may perform maintenance with reasonable notice and emergency maintenance without it.
Support is by email during Eastern business hours unless an engagement says otherwise.
We are not liable for interruptions caused by hosting providers, upstream APIs, the internet, or events beyond our control.

14. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent the law allows we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. Search-engine and analytics data comes from third parties and can lag, change or be withdrawn; we do not warrant its completeness.

15. Limitation of liability

To the fullest extent the law allows, Buell EA is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising from the Service or these Terms, however caused. Our total liability for all claims in any 12-month period will not exceed the amount you paid us for the Service in that period. These limits do not apply to liability that cannot be limited by law.

16. Indemnity

You will defend and indemnify Buell EA against claims, losses and expenses (including reasonable legal fees) arising from Your Data, your websites, email you send through the Service, your breach of these Terms, or your violation of law or of a third party's rights.

17. Suspension and termination

You may close your account at any time by canceling your subscription or emailing us.
We may suspend or terminate access for breach of these Terms, non-payment after notice, a security risk, or a legal requirement. Where practical we will warn you first and give you a chance to fix the problem.
On termination your right to use the Service ends; sections 5, 12, 14, 15, 16, 18 and 19 survive. Data handling after termination is described in section 5 and the Privacy Policy.

18. Governing law and disputes

These Terms are governed by the laws of the State of Ohio and the United States, without regard to conflict-of-law rules. Before filing a claim, either party will give the other written notice and 30 days to resolve it. Disputes not resolved that way will be brought in the state or federal courts for Stark County, Ohio, and both parties consent to that venue.

19. General

These Terms, the Privacy Policy, the Policies page and any engagement document are the whole agreement between us about the Service.
If a provision is unenforceable, the rest remains in force.
You may not assign these Terms without our consent; we may assign them to a successor of our business.
Notices to you go to your account's primary email address; notices to us go to djbuell@buellea.com.

20. Changes to these terms

We may revise these Terms. For material changes we will email account holders at least 30 days before the effective date; other changes take effect when posted. Using the Service after the effective date means you accept the revised Terms.